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It’s clear that more and more companies are getting the green light from their leadership teams to get started in social media. That’s right…you’ve fought long and hard and patiently explained the rationale. You’ve shown examples (including a bunch from…

Wow! Pfizer’s official Twitter account, @pfizer_news (”The official site for Pfizer Inc., where we apply science and our global resources to improve health and well-being at every stage of life.”) has over 5,000 followers, making it the MOST followed pharma…

This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter.

Based on visualizing the basic twitter statistics (followers, following and updates),…

Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos’ follow back (following)…

The FDA hearing on social media took place almost a month ago already and a lof of ink (or pixel for that matter) has flown since on what was presented. I vividly encourage you to dig through the sources on…

At the last DigiPharm congress in London we spoke to John Pugh, Director Corporate and External Communications at Boehringer Ingelheim. John is well known for bringing Boehringer into the Twittersphere, and has quiet some success with that initiative. Using Twitter…

Today marks another first for pharma’s foray into the murky world of social media marketing. Boehringer-Ingelheim (BI), the German pharma company, just posted the following branded Tweet via Twitter:

The link in that Tweet leads to this press release, which provides…

In case you haven’t already heard, the two big pieces of news in the Social Pharmer world (over the last couple of weeks) both have to do with the FDA…

FDA Launches Official Twitter Feed
Firstly, the FDA launched it’s official…

Thanks to all of the more than 3500 people who currently follow me on Twitter. If you follow me, tell me more about yourself. Take my “Getting to Know You Twitter Survey.”

Find out more about my followers in the Sept…

Time flies, and it is scarcely believable that there are now only two more weeks until the inaugural #hcsmeu live tweetup, to be held on this occasion in London on September 25th. After two months of frenetic online interaction during…