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Where’s Your Social Media Crisis Management Plan?

March 19, 2010

According to Chris Kenton of SmartMarketers.com’s Inspire Blog, “Surprisingly few companies… have protocols in place to manage social media disasters as they unfold — even those that have sophisticated crisis management protocols in place for non-social media issues.”

Many pharmaceutical companies…

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Johnson & Johnson Urges FDA to Be As Flexible As FTC in Its Regulation of Social Media, But…

March 18, 2010

In comments to the FDA, Johnson & Johnson (JNJ) stated “Flexibility in regulatory approach is crucial in the evolving digital world.” The comment was part of an 8-page document submitted to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products…

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Novartis Proposes Use of Unique FDA-Approved Short URLs & Hashtags to Overcome Space Limitation Issues of Social Media

March 17, 2010

Novartis submitted 6 pages of comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here).

Novartis made many interesting proposals on how FDA should regulate the use of social media…

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Should Sanofi-Aventis Submit an Adverse Event Report Based on “Disgruntled Patient’s” Comments to VOICES FB Page?

March 17, 2010

Sanofi-Aventis (S-A) submitted 14 pages of comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here).

“As part of routine monitoring of online discussions hosted, or with participation, by a…

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Sanofi-Aventis Updates Facebook Site with Disclaimer, But Shirley Still Posting About Her Side Effects

March 16, 2010

Recently, Sanofi-Aventis has been having problems with its VOICES Facebook page (see “Disgruntled Patient Shuts Down sanofi-aventis Facebook Page”). I previously suggested S-A made a faux pas because it did NOT take its own advice about posting a Terms of…

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Social Pharmer at the 2010 e-Patient Connections Conference

March 16, 2010

I wanted to get the word out via a post, as I’m pretty excited that I can share with you some new information about where I’ll be speaking later this year. More than just speaking, I’ll be chairing the “Social…

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Use of Internet to Obtain Health Information Can Make You Depressed

March 16, 2010

FDA is considering issuing new guidelines regarding regulation of pharmaceutical use of the Internet for promoting drugs. The drug industry and online service providers like Google and Yahoo! hammered into the FDA’s head how important the Internet is for health…

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Disgruntled Patient Shuts Down sanofi-aventis Facebook Page

March 15, 2010

“I actually think i did a very good job in closing down the FB page of Europes largest drugs company, something i am very proud of and something i havent finished with yet,” said Shirley Ledlie in a comment made…

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Social Media Intern is Here to Help Pharma Avoid Social Media Faux Pas!

March 13, 2010

Regular readers of Pharma Marketing Blog are familiar with Emily Jameson, aka “FDA Intern” and “PhRMA Intern.” Emily has moved on to accept a position with a leading pharma interactive media agency and is now Social Media Intern!

We’ve watched…

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Patient “Unadvocate” Lays Siege to sanofi-aventis VOICES Facebook Page. Where’s S-A’s Social Media VOICE?

March 11, 2010

Shirley Ledlie, aka “Ann Adams”, “Julie Kahn”, “Jasper Boon”, and who-knows-how-many-more-phony-FB-aliases — the patient who claims sanofi-aventis (S-A) mislead her about the side effects of cancer drug Taxotere (see “sanofi aventis Feels the Social Media Pain. But Is It Authentic?”)…

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