Shirley Ledlie, aka “Ann Adams”, “Julie Kahn”, “Jasper Boon”, and who-knows-how-many-more-phony-FB-aliases — the patient who claims sanofi-aventis (S-A) mislead her about the side effects of cancer drug Taxotere (see “sanofi aventis Feels the Social Media Pain. But Is It Authentic?”)…
It’s clear that more and more companies are getting the green light from their leadership teams to get started in social media. That’s right…you’ve fought long and hard and patiently explained the rationale. You’ve shown examples (including a bunch from…
This week I was a guest moderator for a graduate class at Johns Hopkins University: “Marketing in a Regulated Environment”.
The students are 90% scientists, working at places like NIH, Amgen, Medimmune, etc. They had a few questions they want…
Ockham’s Razor: Pluralitas non est ponenda sine necessitate; “Plurality should not be posited without necessity.” The principle gives precedence to simplicity; of two competing theories, the simplest explanation of an entity is to be preferred. (via Encyclopedia Brittanica).
In the past few…
Simultaneous posts on Pharmalot and Pharma bnet have focused on what seems to be a disgruntled patient who posted photos and comments on sanofi-aventis’s (S-A) Facebook page (see “Bald Women Lash Out At Sanofi-Aventis & Taxotere” and “Sanofi’s Latest Challenge:…
In comments addressed to the FDA, many drug companies and ad hoc industry groups are suggesting ways drug companies can legally “engage” with patients, physicians, and consumers in online social media discussions (see, for example, “A Pharma ‘Social Media Working…
A while back I wrote a post called “8 Tips to Help You Own YouTube’s Search Results.” I wrote that post for a number of reasons, but one of the main reasons was because I was very disappointed by many…
AstraZeneca (AZ) submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here).
Again and again throughout its comments to the FDA, AstraZeneca defends the concept that social media conversations…
Google submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here).
The search giant devoted about 3 pages to defending Sidewiki, which presents users with a vertical window on…
It’ll probably come as no surprise to find out that I’m a big advocate for the increased use of digital technologies in healthcare. And it’s not just in marketing where I think a greater use of digital is not only…
