My Twitter pal Jonathan Richman (@jonmrich) just tweeted this:
“Social media for pharma is like space exploration is today: you can’t go far now, but you do it in order to be ready for tomorrow”
I love analogies and have even used…
Yesterday I posted a critique of Bayer’s use of YouTube to present the video “A Discussion of Oral Conception Using YAZ: Risks and Benefits” (see “The Trouble with YouTube: YAZ Case Study”).
The trouble comes from the fact that if you…
Pharma marketers are being urged to use social media to reach their audience. High up on the list of recommended social media sites is YouTube, where many pharmaceutical companies have launched “channels” and uploaded videos. Among the first to do…
In what has to be a truly innovative use of Twitter, Shire Pharmaceuticals launched a phone-assisted ADHD Support Twitter account (@adhdsupport). Instead of following other Twitter users and building up a community where followers can “direct message” the account, @adhdsupport…
In my presentation before the FDA at yesterday’s public hearing, I made some specific suggestions, including the use of an FDA-designated hash tag to be included in each branded Tweet posted by pharmaceutical companies. If each product was assigned a…
We were somewhere around Bethesda on the edge of Washington, DC when reality began to take hold. I remember saying something like “I feel a bit lightheaded; maybe you should drive…” And suddenly there was a terrible roar all around…
In preparation for FDA’s public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools, the agency is asking for comments on 19 specific questions (see “Let’s Respond to FDA’s Questions Regarding…
Are some pharma marketers so focused on figuring out how to promote brands via social media that they are not seeing the plainly obvious unbranded opportunities out there?
Some time ago, I accused Novo Nordisk of engaging in Twitter “spam” when…
On April 1, 2009, my “April Fool’s” joke press release announcing that the FDA issued draft guidance for use of social media for Rx drug marketing created quite a stir among pharmaceutical industry pundits and executives (see “FDA Issues First-ever…
