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Social Pharmer at the 2010 e-Patient Connections Conference

March 16, 2010

I wanted to get the word out via a post, as I’m pretty excited that I can share with you some new information about where I’ll be speaking later this year. More than just speaking, I’ll be chairing the “Social…

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Why Cataloging and Calculations Should Be King

March 15, 2010

Do you know all of your national capitals?

Quick.

The capital of Norway.

Got it? Stumped?

Stay tuned for the correct answer.

For those of you who learned and remembered this type of information from your grade school days, congratulations. Geography is a tough subject…

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9 Simple Steps to Getting Started in Social Media

March 10, 2010

It’s clear that more and more companies are getting the green light from their leadership teams to get started in social media. That’s right…you’ve fought long and hard and patiently explained the rationale. You’ve shown examples (including a bunch from…

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Ockham’s Razor Meets Pharma Marketing

March 8, 2010

Ockham’s Razor: Pluralitas non est ponenda sine necessitate; “Plurality should not be posited without necessity.” The principle gives precedence to simplicity; of two competing theories, the simplest explanation of an entity is to be preferred. (via Encyclopedia Brittanica).

In the past few…

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The 10 Scariest Pharma and Healthcare YouTube Videos

March 4, 2010

A while back I wrote a post called “8 Tips to Help You Own YouTube’s Search Results.” I wrote that post for a number of reasons, but one of the main reasons was because I was very disappointed by many…

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10 Healthcare Dinosaurs Digital Technology Will Make Extinct

March 2, 2010

It’ll probably come as no surprise to find out that I’m a big advocate for the increased use of digital technologies in healthcare. And it’s not just in marketing where I think a greater use of digital is not only…

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Google tightens policy on ads for online pharmacies

March 2, 2010

Received this interesting tip from medical writer Brian Bujdos:

U.S.-based pharmaceutical companies may see a subtle spike in revenue due to Google’s revised policies that no longer allow Canadian pharmacies, as well as many “rogue” pharmacies to advertise on Google through…

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Pharma and Healthcare Social Media Wiki One Year Anniversary!

February 24, 2010

It’s official. The Pharma and Healthcare Social Media Wiki is one year old today. If you’re wondering what it looked like back in February of 2009, you can check out the Wiki Classic. You’ll see that there wasn’t much to…

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Placebo: The next blockbuster?

February 22, 2010

An article in the Lancet advocates the use of placebos for active treatment, according to MedPage Today (Placebos Advocated as Active Treatments).

Finniss and colleagues reviewed the literature on the placebo effect, which suggests that it is far more complicated than many…

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Podcast interview with Medco CMO Robert Epstein and DNA Direct CEO Ryan Phelan (transcript)

February 12, 2010

This is the transcript of my recent podcast interview with Medco’s Chief Medical Officer Dr. Robert Epstein and DNA Direct’s CEO, Ryan Phelan.

David Williams: This is David E. Williams, co-founder of MedPharma Partners and author of the Health Business Blog.…

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