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2010 Dose of Digital Sneak Preview

December 30, 2009

As 2009 wraps up, I thought I’d give a sneak peek into what’s planned on this blog for 2010. Just as aside, I find it odd that we’re going into a year that had a movie made about it. Seemed…

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Advice for Healthcare Marketers to Start 2010 Right — Free eBook

December 24, 2009

I was recently invited by my friend Ellen Hoenig Carlson (read her blog, Notes from the Back of the Book, for some great healthcare marketing insights) to contribute to a project she was hoping to put together in time for Christmas.…

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What If Your Customers Could Vote on Your Ads?

December 23, 2009

For avid Facebook users, you’ve all noticed the ads that are stuck onto the right side of your screen on nearly every page.

What?

You haven’t noticed them? Well, they are there. Go check it out for yourself and come back.

See. I…

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Patients WILL Have the Final Say on Pharma Social Media

December 17, 2009

After reading a bunch of Twitter buzz and a few blog posts, I wanted to weigh in with my opinion on the most recent hot topic relating to pharma, social media, and the FDA. As you all know, the FDA…

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Social Media in Pharma and Healthcare 2009: The Final Wiki Update of the Year

December 14, 2009

After starting back in February 2009 with about 25 items, the Pharma and Healthcare Social Media Wiki has grown tremendously. Honestly, I never thought the list would have more than 50 items. With today’s update, it’s over 500. This includes efforts…

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Recruiting for a New Survey: What should pharmaceutical companies be doing in digital marketing?

December 11, 2009

Hello readers…I’m looking for your help on an upcoming post.

As someone who’s spent a long time working in pharma, it becomes hard to look beyond the industry sometimes. Fortunately, I get a chance to work with and see a lot…

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Monitoring Adverse Events in Social Media for Pharma’s Biggest Brands: Hopeless Task or Simple Project?

December 8, 2009

Today’s post was co-written with Melissa Davies, Healthcare Research Director at Nielsen in the Online Division.

Key Points Summary (detailed post follows)

  • Reportable adverse events are far less common than most people suspect. There are only approximately 166 reportable adverse events per day recorded…
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Dose of Digital: The Year So Far

November 25, 2009

As we head into a long Thanksgiving weekend (in the US at least), I thought I’d write a quick thank you to everyone who has supported this blog in 2009. It has far exceeded my expectations and I continue to…

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Three Things I Learned at the FDA Social Media Hearings and Three I Wish I Had

November 18, 2009

It’s almost been almost a week since the FDA hearings on social media wrapped up. If you missed it, then you missed a bit of history. Well, you sort of missed a bit of history. It’s not the fall of…

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A Sneak Preview of My FDA Social Media Hearing Testimony

November 5, 2009

It’s almost that time. One more week until the FDA hearings that everyone has demanding for more than a year. As a refresher, on November 12-13, the FDA is holding a public hearing on the use of social media by…

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