It’s clear that more and more companies are getting the green light from their leadership teams to get started in social media. That’s right…you’ve fought long and hard and patiently explained the rationale. You’ve shown examples (including a bunch from…
Ockham’s Razor: Pluralitas non est ponenda sine necessitate; “Plurality should not be posited without necessity.” The principle gives precedence to simplicity; of two competing theories, the simplest explanation of an entity is to be preferred. (via Encyclopedia Brittanica).
In the past few…
A while back I wrote a post called “8 Tips to Help You Own YouTube’s Search Results.” I wrote that post for a number of reasons, but one of the main reasons was because I was very disappointed by many…
It’ll probably come as no surprise to find out that I’m a big advocate for the increased use of digital technologies in healthcare. And it’s not just in marketing where I think a greater use of digital is not only…
Every once and a while, I get approached to write an article for a non-healthcare publication. I like to do these because they help ensure that I don’t get too narrowly focused on healthcare and pharma and lose track of…
One of the very first areas I started blogging about on Dose of Digital dealt with medication compliance. After working on compliance challenges for my final two years at AstraZeneca before moving to my current job at Bridge Worldwide, I’d…
One of the most contentious posts ever on Dose of Digital was my post about social media monitoring for pharma and healthcare. The title alone was enough to set some people off: Pharma Should Forget About Social Media Monitoring. The…
Whether it be healthcare or any other industry, different companies have come up with and rely on different uses of social media to meet their brand objectives. After surveying a bunch of different social media programs (including the hundreds found…
UPDATE (Feb. 2, 2010): Based on some feedback from none other than John Mack, I’ve changed a couple of pieces of info from my original post, as well as some insights from iGuard about how they conduct their surveys. This can…
Those of you who are regular readers know that I’m a big believer in search optimization. In most cases, it’s the single most powerful way to expose the right people to your brand at the right time. The importance of…
