A while back I wrote a post called “8 Tips to Help You Own YouTube’s Search Results.” I wrote that post for a number of reasons, but one of the main reasons was because I was very disappointed by many…
It’ll probably come as no surprise to find out that I’m a big advocate for the increased use of digital technologies in healthcare. And it’s not just in marketing where I think a greater use of digital is not only…
It’s official. The Pharma and Healthcare Social Media Wiki is one year old today. If you’re wondering what it looked like back in February of 2009, you can check out the Wiki Classic. You’ll see that there wasn’t much to…
Every once and a while, I get approached to write an article for a non-healthcare publication. I like to do these because they help ensure that I don’t get too narrowly focused on healthcare and pharma and lose track of…
One of the most contentious posts ever on Dose of Digital was my post about social media monitoring for pharma and healthcare. The title alone was enough to set some people off: Pharma Should Forget About Social Media Monitoring. The…
Whether it be healthcare or any other industry, different companies have come up with and rely on different uses of social media to meet their brand objectives. After surveying a bunch of different social media programs (including the hundreds found…
UPDATE (Feb. 2, 2010): Based on some feedback from none other than John Mack, I’ve changed a couple of pieces of info from my original post, as well as some insights from iGuard about how they conduct their surveys. This can…
For those of you who are really interested in social media in pharma and healthcare, 2009 was a banner year for you. Literally hundreds of new programs were launched, as companies became more comfortable with the idea that it’s possible…
First off, for those who are paying close attention, one of my recommended New Year’s Resolutions was “Stop Talking About Social Media,” so you’re probably appreciating the irony that I am talking about social media. Well, I get a pass…
[Resolutions #1 and #2 were posted earlier this week. Be sure to check them out: "2010 Resolution #1: Stop Talking About Social Media" "2010 Resolution #2: Become an Expert in Just One Thing Digital"]
Today’s resolution is pretty simple once again,…
